Last week, The Register ran a line about SQL Server that I haven't been able to shake: that it's "too lucrative to ditch, but too legacy to love". Both halves are true, and they pull in opposite directions. One half is why you can sleep at night. The other is why you should be paying attention.
I've built a career on this engine, so 'too legacy to love' lands a little sharp. But the market gets a vote, too, so let's do this with evidence, not feelings.
The Stage SQL Server Didn't Get
The loudest signal this year wasn't an announcement. It was a matter of placement. At Build 2026, the keynote spotlight went to AI agents, and the headline database announcement was HorizonDB. SQL Server had its sessions, but it didn't have the stage.
That placement is louder than it looks, because SQL Server 2025 had only just shipped, carrying native vector search that one analyst rated its strongest addition in a decade. There were breakout sessions on SQL Server and Azure SQL AI features, so it wasn't absent from the event. But the keynote spotlight and the headline database announcement went elsewhere, and for a flagship-grade release that's the tell.
Two personnel facts sit underneath that. Rohan Kumar, the long-time SQL Server champion inside Microsoft, left the company in June. The SQL Server remit now belongs to Arun Ulag, president of Azure Data, who also runs Fabric and a portfolio of open-source database services. The product no longer has its own champion at the top; it shares one with the very platform that's replacing it in the spotlight.
And then there's the licensing. Microsoft's own terms let you carry SQL Server licenses over to AWS's RDS service without paying twice. Read that again. They are fine with you running SQL Server on a direct competitor's cloud, so long as the license revenue keeps landing in Redmond.
Why It's Not Going Anywhere
Now the other half. SQL Server is not dying as a product, and anyone telling you otherwise is selling a migration.
Cloud and AI get most of the public attention, but on-prem systems are still the bedrock of enterprise operations: the things that record a sale or clear a bank transaction. Microsoft pulls roughly $15 billion a year from the on-prem DBMS market, most of it SQL Server, and that business was still growing around 8% in 2025. Of the major legacy database vendors, Microsoft is the only one to have grown its DBMS market share over the last fifteen years, reaching roughly 33% of the on-prem market and trailing only Oracle. This is a winning business, not a dying one.
You're not getting orphaned either. Support for SQL Server 2025 runs through 2036. That's a decade-plus of patches and updates on a version you can install today.
Where the Energy Actually Went
So if the money is flowing and support runs to 2036, what's the problem? The problem isn't survival. It's direction.
In the cloud, PostgreSQL has become the de facto API for relational databases. It's gone so far that vendors now ship Postgres-compatible wire protocols on purpose, as an insurance policy against vendor lock-in. Microsoft isn't fighting that current. They're swimming in it, and their answer is HorizonDB -- a cloud-native, PostgreSQL-compatible database of its own. It runs on a custom, memory-safe Rust storage engine and scales to 128 TB and thousands of vCores. It ships DiskANN vector search and mirrors directly into Fabric, and Microsoft is now the number-one PostgreSQL committer among the hyperscalers.
At the same time, the operational databases like Cosmos, Azure SQL, and Postgres, are being pulled under the Fabric umbrella, and Microsoft has been clear that Fabric is where it expects its growth to come from. That is the strategy. Period.
Developer mindshare tells the same story from the ground up. The DB-Engines popularity race at the top is tightening:
| Engine | Rank | Score |
|---|---|---|
| SQL Server | #3 | 698 |
| PostgreSQL | #4 | 688 |
Those DB-Engines numbers are from June 2026. Oracle and MySQL still lead the overall table, so the real story is that ten-point gap between #3 and #4, and the direction it's been closing. Developer mindshare points the same way. In the 2025 Stack Overflow survey, Postgres is now the most-used database among professional developers at 55.6%, up from 48.7% a year earlier, while SQL Server sits fourth. The engine that gets championed is not the one the next generation reaches for first.
Cash Cow, Not Flagship
Put those three things side by side and a shape appears. A cash cow is a product a company milks for steady, low-effort revenue while it spends its real innovation budget somewhere else. That's not an insult. It's a portfolio decision, and a common one.
Watch how cleanly SQL Server fits the pattern. Steady milking: $15 billion a year, license portability even onto a rival's cloud, support locked in to 2036. Growth budget elsewhere: HorizonDB, Fabric, the Postgres committer push. The soft signals: the champion gone, the remit folded into the Fabric executive's portfolio, a fresh release that drew sessions but not the stage. None of those is a death warrant.
Each is a product that earns its keep while the attention moves elsewhere. The open-source tide is running toward Postgres, but SQL Server's stability, security, and deep ecosystem keep it entrenched in corporate stacks that aren't going anywhere -- which is what makes it a good cow to be milking. The revenue and the licensing economics tilt the same way: toward Azure, where Fabric and HorizonDB are waiting. SQL Server doesn't have to win for Microsoft to win, as long as your workload ends up in their cloud, feeding the newer, bigger tools.
That's the read I'd stand behind: SQL Server isn't dying. It's being quietly promoted to cash cow. Maintained, not championed.
To be clear, that's my read of the evidence, not an official press release. Microsoft will tell you SQL Server 2025 is a major release, and on the technical merits, they're right. But where a company aims its keynote, its org chart, and its committer headcount tells you where it thinks the future lives, and right now, none of those arrows point at SQL Server.
What This Means If You Run It
So what do you actually do with this? First: don't panic. The engine is excellent, funded, and supported for years. Don't let a blog post talk you into a migration you don't need.
Second: know exactly where you stand. Run this and write down the answer.
-- Where am I, and how long is it supported?
SELECT
SERVERPROPERTY('ProductVersion') AS product_version,
SERVERPROPERTY('ProductLevel') AS product_level,
SERVERPROPERTY('Edition') AS edition;
Map that version to its support horizon and plan your upgrades on your timeline.
Third: read the room. Microsoft is pointing its own future in two directions, and neither one is SQL Server. One is Postgres, the engine. The other is Fabric, the platform it wants your data to live in. Both are worth your time. Pick up Postgres so you're bilingual at the engine level, and get familiar with Fabric so you're not a stranger to where the data's expected to land. Not because SQL Server is going away (it isn't), but because the people signing the checks have told you which direction they're headed. That's just good career insurance.
Too lucrative to ditch, too legacy to love. I'll quibble with the second half. I've loved worse things for worse reasons, and this engine has earned its keep many times over. But I can't argue with the evidence behind it. SQL Server is in no danger. It's just no longer the thing Microsoft is excited about. Plan accordingly.
More to Read
The Register – Too lucrative to ditch, too legacy to love
Stack Overflow 2025 Developer Survey – Databases
DB-Engines – SQL Server popularity trend
Microsoft – Azure HorizonDB
Related: SSIS Isn't Dead Either. Yet.























